Today we will be sharing with you the advantages of social media marketing for your business, and why you should invest some time and money on having experts to help your business to grow.

About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

Social networks are now a ‘must’ for every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

  • Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility.

Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

  • More Inbound Traffic

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently.

By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

  • Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.

Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

  • Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them.

Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

  • Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy.

Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.

Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

  • Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them?

By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business did not have a social media presence.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is proved to improve your business growth, there is hardly anything to lose.

Your competition is most likely already on social media, so do not let them take your potential customers!

That is why we want to help you. We at BIM will lead your business towards success! The sooner you start with us, the sooner you will see growth in your business.

Written by: Giovanna Correa

 

 

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