Brand Creation: 1st stage

Regardless of if you are starting a clothing brand in the creative industry, a business consulting company, a life coaching business, a restaurant or just passing by out of curiosity, you will learn all there is to know about branding and which aspects to consider for the creation process through actionable techniques that will help you achieve fantastic results.

Branding examples, corporate identity, business cards.

In your way to finding this article, you may have already noticed that when it comes to branding there are so many terms to describe certain aspects of it, that it can be challenging to know what is it people are talking about, and for that reason, we will start by defining those terms and sorting them in either one of two categories.

One of the things you will learn in this article is that when it comes to Branding there are two major processes involved: Brand Creation and Brand Building and that sorting terms accordingly will help you establish a solid bedrock to build upon and gain more independence as you gradually gain experience.

In this blog post, we are going to take you with us through our Branding Process. We will show you what it all looks like from the inside and help you recognize which aspects to prioritize.

We will explore different perspectives and recognize the central idea to enrich the concepts being discussed in this article. All of this to guide you through the journey and help your own brand creation. Despite the nature and the stage of your business, you will be able to brand yourself the way you should.

The main goal of putting together this article is to contribute to the formalization of this industry. Demystify some rather dogmatic ideas, and provide you with a clear and solid education to boost your confidence.

A detailed overview of the process, its stages, and the outputs obtained from each will help us achieve our goal. Also, we are going to include reliable sources and links to further articles, some of which we’ve written. More importantly, we will provide you with downloadable and actionable material to get you going step by step.

Before diving deep into it, you may notice that an interactive index has been inserted into this article to help you navigate it according to your priorities. In case you have a specific question, you can get there faster, although we recommend reading the entire article as it will gradually increase your awareness and set you for success.

Feel free to read, re-read, and come back as you wish. This is where your brand is born and where the humanization of your brand as some people call it, happens. So, What do you say, are you ready to get started?

  1. About Brand Ideation
  2. Why is branding necessary?
  3. About Brand Discovery
  4. Finding your purpose
  5. About Brand Design
  6. Logo
  7. Logo, symbols, and icons
  8. Color palette
  9. Typography
  10. Photography
  11. Illustration
  12. About Brand Building
  13. Why do people support brands?
  14. Now that you know why, how do you do it?
  15. Don’t create a story, embrace your own
  16. Putting the systems in place
  17. Branding cases
  18. BIM’s Brand Discovery Process

About Brand Ideation

Picking right where we left, Brand Creation is the first out of the two processes we need to discuss to understand Branding. We will begin discussing Brand Discovery which is the first stage of Brand Creation.

To make sure we are moving in the right direction and to avoid confusion we will present the difference among the most common terms in the industry. But, before we get there, we will review why creating a brand is important.

By the way, there is no need to feel overwhelmed or finish this article in one sitting. Take a break every time you need it, and print the <a> Branding Guides </a> for the go. This process is fulfilling and enjoyable, so feel free to take it with you to your favorite place. Whenever you are ready to move to the next step, return to this article, continue reading, get your next guide, and repeat.

Brand Creation, Brand Heart, Brand Design, Brand Ideation, Brand Identity, and Brand Building are some of the many terms people use to speak about Branding, but, is there any difference among them, and if so, does it matter at all?

Well, we believe that it does, for starters, it can help everyone understand the process better and set appropriate expectations. Also, if understood correctly, shifting from “creation” to ideation may have a significant influence on the overall process. It may also influence Brand discovery to emerge as an organic process and not artificial as Brand Creation may suggest. All of which, can be achieved easier by the adoption of appropriate concepts.

Putting things more in perspective, some professionals think of brand Identity as the visual components and design elements of the brand (i.e: Logo, Color Palette). That would be like saying that the way a person looks or dresses perfectly defines the identity of that being, which is from our perspective a hasty assumption.

There is much more to be extracted and said about that person and the same happens with brands, for that reason we think of the visuals as a fraction of it. We recognize that the design plays an important role in the definition of the Brand Identity, but a Brand is not complete without its character, its heart, and its soul.

The visual elements play a front line role and their exposure is far more significant, so it makes complete sense that people perceive it as the identity when it really isn’t. There will be cases, however, when brands have not much more than visuals and so temporarily their identity is being represented by visual elements only.

There is no clear cause behind the face of those kinds of Brands, at least not for the outsiders and brand builders. It is as if these brands have been deprived of such essential and fundamentalistic part of their identity. Unfortunately, it happens often, and that is what we are here to change.

We believe that by helping people better understand what branding is as a process and how it affects their <a> business </a> they might feel inspired to act accordingly.

In short, A Brand Identity is the compound of two elements: Brand Cause and Brand Visuals which are outputs of a process that we refer to as Brand Ideation (Brand Creation still for others).

Brand Building, on the other hand, is implementing all necessary systems to amplify what you stand for to increase brand awareness, raise support, get momentum, and leverage the brand.

This other process has the singularity of being internally regulated while the effect and the reward are both external. In English, you can control every aspect of the brand creation but it is the people engaging with your brand who will eventually build it.

The trick to spotting the difference might have come to your mind already. These terms are all branding related and they can be used to define branding but, at different levels of depth. Some aspects like the visuals have more exposure thus being superficial and obvious while others, such as the cause is more intimate.

Branding Process, detailed overview, Stages and outputs.

Chapter Resume

While Brand Discovery speaks about the character of the brand and Brand Design about its visuals, it is ultimately the compound of these two that produce the Brand Identity. Brand Building speaks about how the brand is perceived by people engaging with it and since it is influenced by different factors, we will expand them in the Brand Building section.

When it comes to starting a brand, there are so many things to be done, that it is no surprise people find it confusing and miss out on where to start, especially when different terms are used interchangeably as if they meant the same. That is why we dedicated some time to discuss these ideas and set the stage for you to perform adequately.

The process might sound extensive but together we will get there. There are plenty of examples, complementary resources, and guides that you can check, download, and fill to stay on track and make the process effective and actionable. 

Why is Branding Necessary?

Up to now, you may have got a clear idea of how the Branding process looks like, and how Brand Discovery influences the Design and the Brand Building processes, but, is Branding important? if so, why?

We found the answer to this question while reading a very interesting book named “Start with why,” which we recommend you read if you wish to dive deeper into some of the aspects we will be referencing throughout this article.

In his book, Simon Sinek explains the difference between manipulating and inspiring action and he addresses the effect it poses on consumers in the following sentence:

“People do not buy what you do, they buy why you do it.”

The reason why branding is necessary is that it will help people figure out what you are genuinely about. Whenever the answer is driven by how you do things or what is it that you do, emotional connections, loyal and trustworthy relationships will hardly emerge.

Some companies have a difficult time amplifying what makes them who they are and instead design all kinds of “techniques” (manipulations) to get people to buy. When advertising your business, attending conferences, or speaking to people at events or in the streets, make sure you speak from the heart when they ask you why.

The biggest competitive advantages any company could have are: knowing why they are in business (Brand Discovery), being able to communicate it effectively, and being consistent about it (Brand Building).

That is the importance of a clear cause, after all, you can amplify only what you already have. Our advice is that you invest some time with your discovery process and that is exactly what we are going to do now.

About Brand Discovery

As you already know, this stage of the process is intimate and deeply personal. It requires introspection, extensive evaluation and for that reason, our focus will gravitate around these elements.

As opposed to what is generally assumed, Brand Discovery is not motivated by external signals, although the brand perception is. That is why we make such an emphasis on Brand Building being external.

That said, the ideation process has little to do with the people and more to do with you. For that reason, branding agencies and professionals within the field can only aid the process of you getting there but as in other subsequent stages, they cannot do the entire work for you.

As you move through the discovery process, you will identify what your core values are and how they relate to your beliefs. Those elements will account for the foundations of the brand which you will need to articulate later on to help others understand what motivates your project and evaluate whether or not that is the cause they want to champion.

To better illustrate these ideas, let’s use the example of building a house.


As simple as this all sounds, the secret to great branding is just before your eyes. It might require some effort at first, but it will also simplify subsequent processes. Most businesses leap straight to the Brand Design either because they do not understand the true potential of brand discovery or simply because they underestimate it. 

People tend to think that great brands are great because they have catchy names and amazing logos. Even if that is the case, the truth is that the root of those results relies deeper on the inside. If you want to build a great brand, that is how deep inside you have to look.

A great name, logo, or slogan does not just happen. These are things that to be considered “great” require context, the kind you are only able to infuse with clarity of purpose.

Brand Discovery will continue to amplify on the following stages whatever you feed in the discovery stage and for that reason, it should convey between 65 and 80 percent of all the ideation process. 

If carried out appropriately, this stage will have a wide effect on the company. In the beginning, it might only influence the brand design but ultimately it will have an impact at all levels. The atmosphere people perceive when they walk into the company, the kind of people that you attract to it, and how team members take responsibility to move things forward connects with your cause.

All those behaviors are influenced by what a company believes and tells its employees daily. It is that regular impulse that inspires people to do everything it takes to keep that cause alive. That is how great companies are built, all of which according to Simon Sinek start with a simple question.

Finding your purpose

Simon Sinek has inspired us not only to re-discover our purpose but to wear it with pride and appreciate the beauty of it. We would not understand all of these ideas the way we do know had it not been by him. The ideas that he manifests throughout his different works are profound, eyeopening, and enjoyable in a way that you will not grow tired of listening to.

We have written a post speaking about the Golden Circle, which he brings forward with the release of <a> Start with Why </a>. We also added some links to his personal Youtube Channel and his website in case you would like to check them out and get one of his titles.

Now that you know why Brand Discovery is important and how it affects your company, we are going to work on your very own Discovery process.

The first step is to go and get your <a> Brand Discovery guide </a> and as you open it, the first thing we would like to do is to rephrase the questions of the Golden Circle in a way that is going to help you elaborate easier.

As simple as these questions seem, they might take some thought to answer, so do not underestimate them. You might not appreciate how marvelous these “Wh” questions are, but if you work hard enough you will find out.

What Simon is trying to mean by “Why” is: Why does your company do what it does, not only why does it exist.

Following the same logic, what “How” really means is: How do the things you do resemble your core values and help your company bring its vision to life?

And finally, what he means by “What” is: How do the things you do embody your initial motivation. Here is another way to interpret that question: how do the things you do help you achieve the cause you’ve set to champion.

If you are having some trouble thinking about what is it you are supposed to look for, we recommend reading this question out loud as you stand in front of the mirror:

Why do you wake up every morning and why do you think others should care?

Although it might sound a little bit pretentious if taken too personally, it carries the essence behind all of this theory. In one simple question, Simon has synthesized all three questions.

With this process, no one is expecting to question your reasons to start your own business. The goal is that you recognize the nature and value of what you do. Don’t you think that your own perceptions could have something to do with what others perceive from you?

The sweet spot of this dynamic is to elaborate your thoughts without any rules or frameworks until you have come to a simplified statement you feel comfortable with. A few inspiring and honest sentences that resemble your core values, beliefs, and conveys how it all connects to what you are hoping to achieve with your company.

Letting people realize that you have an honest cause they can champion all along will be deterministic to gaining momentum.

With this, nearly 80% of the brand creation process is complete. Let’s go forward to the second stage of this process and keep on moving after that.

Output: Brand’s purpose

About Brand Design

We are proud to see that you have made it all the way here and honestly, we expect that you have discovered the essence of your project as it will give you the strength you need to overcome the toughest adversities and all that lies between you and transforming that idea into a successful company.

In case you don’t remember, at the beginiing of this article we left very clear that Design amplifies whatever we feed it as an input. For that reason, we started the ideation process with Brand Discovery and we are just about to find out how good a choice that was.

Well, to make sure that you are representing your brand adequately, we recommend having your Branding Guide with you at all times and pay special attention to the findings you made.

The simplified statement and the core values will give you an idea of which colors you could use and help you identify more aspects on the go like the kind of typography you should stick to, and illustration trends, all of which we will expand in another article dedicated to <a> Brand Visuals </a>.

The key to a great design is keeping things simple. The way to do that is by using each resource in its adequate proportion. In this section, we will elaborate on the most critical details you should keep in mind when working on each of those visual elements.


We can all agree upon the Logo being the most notable element of Brand Design, but…

What is a Logo exactly?

A logo is a visual composition whose purpose is to illustrate the fundamentals of the brand. Color, style, and typography are carefully placed to highlight certain traits that the designer considers relevant for the conceptualization of the idea. There are different kinds of logos, but the ones we like the most have a good abstraction and gravitate around<a> Conceptual Design </a>.

Among other reasons, a Logo is relevant for the company because it travels across different sorts of resources. Internal documents, business presentations, and most commonly to all, it is the image that consumers and others use to identify the company.

The Logo ideation should not be a complicated process if you have followed our process and achieved the Brand Purpose. Following that process will provide the Design Team with the level of abstraction required to make the most out of this stage and deliver a masterpiece you will be proud of identifying your business with.

You have the idea, what then?

What you need now is to look for a Designer or Agency with the willingness and motivation to make this plausible.

Logo, symbols, and icons

We suspect that some of you are curious about what makes a great logo great and we are going to answer that question hoping that it gives you more direction as to what to look for when designing your own.

In consequence to several factors, a logo may fulfil the function of either an icon or a symbol.

I am not here to explain the difference at a grammatical level, that is obvious, my intent is to lay down for you what the upcoming process looks like and how that may influence the perception of your brand, its integration, and its value.

In another piece about <a> Symbolic Design </a>, we have discussed these ideas in-depth but we want to summarize it here for you. Icons do not necessarily inspire action, in that sense, they project exactly what they are, a visual composition. 

Symbols on the other hand incite emotions, they motivate people’s desire to act. They stand for a cause and people can feel that whenever they look at it. They feel what it stands for and so it represents a part of their identity.

Symbols are exhibited and wore with pride by the communities vouching for that specific set of values and beliefs. They also share a connection, a sense of belonging, and for that matter, a certain affinity.

Whereas an icon sits quietly, a symbol moves around and engages in deep conversations. Do you see how important Brand Discovery is now? 

Discovering your cause is important and once you do it, you will be able to identify what the people who resonate with it look like and plan effectively for the building process.

When elaborating on the design of your brand, consider leaving your last names out of the pool. That will not serve as a common ground, neither is it the most representative intent of the just cause. Besides, doing so might sound exclusive, and for that reason, we recommend being attentive to those kinds of details.

Can a symbol be influenced in the Design stage?

Indeed, that is one of the reasons why we have taken you through this process in particular. As a Digital Solutions Boutique, We have been able to test that beyond being possible it is also simpler when you clearly understand the nature of your project, which will be simplified with the theory presented.

Fine, but does it worth it?

Well, just ask yourself how would you feel if you achieved such a thing. If you have a cause that naturally calls out to people, would it not be a privileged experience to come up with a symbol they can look up to?

If you are up for the challenge, you may want to visit our discussion about the <a> origin of symbols </a>. In that article, we are going to examine how symbols originate and identify a series of elements that make up for the composition of the symbol.

We will also speak about other aspects that transcend the design and that are considered responsible for the endurance of those symbols. That is the kind of content you might be interested in if you are working on the Brand Design. 

But hey, we are good, let’s move on for now. We are already halfway through. 

Color Palette

Have you ever wonder what makes colors so especial or how they regulate emotions in case they really do? Why is it that we have such a native connection with colors?

How about you tell us what you think first? Would you define colors as artificial and created by men, or as organic and inherent to nature?

From different perspectives, both science and arts will tell you delightful stories of how color continuously shape their bond with human nature. Although less usual, we consider that the following perspective will best fit the purpose of this article.

Colors are a natural reflex that emerges due to being exposed to light particles of different energetic levels. Those particles describe movement in a wavy and seductive way and represent a specific color depending on the characteristics of their motion.

Without going overboard, we perceive high energy light particles are as vivid colors and low energy light particles as pale and quiet. That is the principle behind warm and cold colors.

Colors represent traveling energy, that is how they are capable of inciting movement in the first place. When picking your colors, you may want to think about what sensations you would like to arise in people whenever they engage with your brand. 

Here is the trick: It is possible people forget what you tell, but they will never forget how you make them feel. Where do you think the priority should be if there is an aspect you should prime above the other one?

Also, you may recognize that some of your core values have a distinctive way of making you feel, from there you could identify which colors can naturally help you amplify that and hook other people on to that feeling.

There is not just one way of looking at things and colors aren’t the exemptions but this one is revelatory. This scientific approach is fundamentalistic and makes you think of colors in a way that is no longer ordinary. In this situation, taking one step back represents a great advantage.

Although being aware of the nature of colors, there is one experience in particular that as a young man led me to question everything I knew.

In my school, outside the classroom and from a person who was not even my teacher, I seized by pure fortune the greatest out of many great lessons I accumulated during my stay at that school. I’ve never told that story before, by writing this blog post makes me visualize that there might be something you could learn from it too. 

that shaped me as a kid and that beyond influencing different aspects of my life proved to be enduring. It happened to me during high school, and ever since I first heard it I realized how valuable and meaningful it was.

From a person who was not even my teacher or the reason I was attending that school, I heard one of the most inspiring stories I have ever heard.

Beyond being a <a> story of colors </a> it is one of creativity, humility, resilience, and more. I took by heart that there is always an alternative way to look at things and that if there were limitations in life, they could not afflict your journey to excellence, which did not have a determined way of being.

Who knows? that story might even add another dimension to what you regard as colors and incentivize your creative process.


I bet that at some point in your life, whether in school or at your own house, you have heard someone speak about calligraphy and how much it can tell about the writer.

If examined close enough, calligraphy can reveal aspects hidden deep within that person, so buried that they might not even be aware of. That is exactly what we are going to do in the following paragraphs.

In case you are curious to dive deeper into these ideas, we advise you to read our article on <a> behavioral patterns present in calligraphy </a>.

In that blog post, I tell the story of a close friend whom I met during high school, and who changed much of his behavior just by changing his way of writing.

The idea here is to distinguish the personality of your brand and make it obvious through the adequate color palette and Typography. There are different ways to find out which typography is the right for you.

For this stage, we recommend you to get your <a> Brand Design Guide </a> which we have specially designed to simplify the process. Step by step it will take you through each of the points that you will have to execute to complete the Design of your Brand.

If there is something you should keep in mind is that choosing between two to three families of typography is the goal. You want to bring attention, not disperse it.

Complement your color choices by accentuating other aspects of your brand that your color palette is not helping you expose and if you need some extra help, just let us know and we will <a> support you </a>. 


How many times have you heard that a single picture says more than a thousand words? Is it really true?

Well, If you have paid enough attention to what we have discussed around here you may have some interesting opinions of your own which you can let us know about in the comments.

We think that the reason why photography can express so much is due to our ability to show perspective through those lenses. 

It does not mean that it is simpler to express perspective through photography, it means that it is more effective. Words will allow you to go in-depth with no more than a notepad and a pen whilst quality photography requires higher resources but it totally worth it.

Do not let the extra difficulties of setting the <a> perfect photography session </a> get in the way of showing people who you really are and what is it that you see when the world sees you.

The fact that you use photography about you, your company, your staff, your team, and yourself speak about you and let people know who you really are which is not possible with a predetermined selection of photos. That is why photo stocks do not work nearly as well as organic photography. 

Telling people about the journey might motivate them to come closer, but it is showing them what the way is like that will ultimately get them to come all the way through with you.

Make photography work for you, not against you. Use professional photography whenever possible, but always make it strategic.


illustrations are becoming more and more relevant as <a> Digital Marketing </a> platforms become commonplace for people to satisfy their needs. 

That means that a high percentage of the content that you use to engage with people is one of many possible combinations of visual elements (photography, Illustrations, etc). Illustration consumes fewer resources and allows total independence, that is why it is so important, especially in this shifting environment.

In a world relying on the internet, more and better-optimized Softwares arrive constantly to improve how we connect to each other and satisfy our needs. Social Media implies significant participation of those interactions and because of the nature of these platforms, illustrations are ideal.

Furthermore, it allows the recreation of different passages, environments, and minimizes planning. It optimizes design making it more dynamic, intuitive, and user friendly. It also allows complements photography and opens a new world of opportunities.

In a different article, we will be speaking about the <a> uprising of illustrations </a> and we will let you know the most important ideas you need to consider to complement your brand. In the meantime, just know that there are more and flexible resources you can rely on to amplify the character of your brand appropriately.

With the closure of this stage, you will have achieved your Brand Design, which in addition to the brand’s purpose make up for the Brand Identity. 

Output: Brand Identity

Brand Building: 2nd Stage

After having completed the ideation process, there is one last section left to review and it will be dedicated to studying Brand Building. We will navigate to the source of this question and identify why people support brands. We will also discuss how you can get people to support yours and feature some of the best examples that we have found out there.

To understand what your priorities in this context should be, let’s start with a simple question.

Why do people support brands?

You are what you dress, you are what you eat. How many more of those comments have you heard people call out to justify their decisions?

Life decisions, purchase decisions, all kinds of decisions are highly influenced by a sense of belonging to something, whether it is a place, a cause, an organization, or other.

The answer isn’t as shallow, but if you look well enough you will realize that the answer is beyond supporting companies or brands. What people really support are causes and that is the reason why being clear about your own is so important to them. 

Just think of how you make your own purchase decision, how do they start and where do they get you? Gather the products you care the most about and try to find out why you buy those exactly.

You might realize that some of these brands promote and use alternatives to animal testing, or that they incorporate compostable materials in their packaging. Maybe they promote gender equality or an exemplary work environment. The answer can be different, the point is: Does not that resemble who you are and what you care about the most?

Regardless of how these companies redirect the energy that they canalize at some point, they are going to make an impact on the direction they want to push things forward, and that is what you do every time you buy from them.

To help you you find out how some of the aspects that we’ve discussed in this article influence your perception of those brands, we have designed an entertaining <a> Branding Evaluation </a> which you can complete in about ten minutes.

Since you are creating your own brand, we genuinely think that it might be an interesting exercise to evaluate how these brands motivate your own sense of belonging. The goal is to be able to find why you prefer these brands above any of their competitors.

As you get to the central questions, you might find that both clarity and effective communication are essential to Brand Building and that is exactly what you need to master in this stage.

Now that you know why, how do you do it?

A story is the most common approach and its actually due to a very simple reason. We all like stories and for that reason, we have the disposition to hear them out. Besides, at some level, minor or major, some of these stories have transformed our way of being.

Storytelling requires clarity and composition, out of which if you have completed your Brand’s purpose you have the first one. In regard to the <a> storytelling composition </a> process, we encourage you to check out this other article.

For now, we just want to show you what this is all about and help you grasp the most critical aspects of Brand Building.

We have seen several professionals and Agencies claim that they dedicate themselves to creating stories for brands. Although we hope that what they mean by that is that they help companies re-create their story.

We recommend you to know your story, how it starts and follows because those condensed experiences will serve users to relate to it and feel that in a natural way, they understand what you are going through.

The other side is to make them feel heard. Really hear your audience out and let them know that you care about them. They might not say it out loud, but believe us, they care that you care, that is the whole point of Marketing.

Marketing is derived from exploring the wants and desires of a certain market to satisfy them in the best way possible. If companies had these present they would know if they are really doing Marketing the way they should. 


Don’t create a story, embrace your own

Our approach might have made that clear right away but in the case it hasn’t, you do not need to create a perfect story, not because it does not have to be perfect but rather because you do not need to make it up.

You already have one, which you identified throughout the Brand Discovery process. 

The fact that you are going through this process speaks more about you than of anyone else. Do not associate building a brand for the people with making up some story.

In the process of creating a brand, however, you will realize that your cause will resonate with many people and for that reason, they will feel like it is their own. But there is no reason to think that you should “create” a story.

You already have everything you need within you, we are just helping you uncover it yourself. It is not the invention of a cause but the discovery of one.

Stick to that and you will succeed. People will follow you not because they have to, but because they want you and believe in you. That is the kind of loyalty just a few companies.

Putting the systems in place

As you work on all of these aspects you will realize that coming all the way here is not easy and that it requires hundreds of hours of quality work. The good thing is that moving through this journey has prepared you for it and with the honest support and commitment of the right Marketing Agency, we know that you will achieve magnificent results.

As previously reviewed, this stage while planned internally is rewarded externally and since we want everyone to figure out who we are, especially our target audience, it requires having the systems in place. That is the way we make sure that our message is heard clearly and that it travels across fluently.

Storytelling is one effective technique, but after working so hard for the creation of your brand, you may want to hear more about other techniques and tools which you can combine and test until you have to find the most effective way to increase brand awareness and get traction.

Regardless of if your brand is ready or in the process of being completed, we recommend you to learn more about the systems you can implement to <a> Build your Brand </a> and be proactive with effective planning.

Finally, we will some Brand Exploring of our own and introduce some examples we can later discuss in more depth.

Branding Cases

As you may have noticed, creating and building a brand is not an overnight process. It requires discipline and some of these examples will better represent what we mean by that. Also, you may find some of them motivating or even inspiring which is the purpose of effective communication.

In another article, we will break down these examples and element by element we are going to analyze how they align with the brand and its target audience.

With a similar dynamic, we started a tradition we named <a> BIM Bowls it Down” and it consists of a yearly review of the most representative Super Bowl adverts which we started in 2019.

We dedicate that space not only to speak about emblematic <a> advertising campaigns </a> but about many other aspects that make advertising in the Super Bowl unique. Some of which are considered significant to Brand Building.

With no further due, let’s briefly review some brands that beyond discovering their calling have been constant in their way to communicate and do things:



DesignStudio (BMW)


BIM’s Brand Discovery Process

Each process is personal, but since we are getting to meet each other this well, we think that sharing our example of how <a> BIM Agency </a> was conceived may give you a complementary view on the overall process, how we followed it and how it eventually took us here.

To simplify things even further, we created an article contextualizing each of the steps that we have laid down for you in this blog post. We hope you enjoy it and that it reflects positively on your own discovery process.

For those who would like to intuitively discover more about our story, we have accommodated our <a> home page <a/> in a way that allows us to speak about our purpose and our perspective. Feel free to check it out and let us know what you think about this Digital Solutions Boutique we have named after each of you.

We hope that you have enjoyed the article and that inspires you to get all the way through. We also expect that resources here provided help you make this knowledge actionable and achieve fascinating results.

Quote of the Day:

“When it comes to mastery there are two common mistakes, not starting at all and not going all the way through.”

With this definitive guide, you have everything you need to get started and move in the right direction, as to go all the way through, it is up to you. We are here to provide you any additional support you may require, take our word and get in touch, we will be glad to help you out.

You are just one click away from many things, we hope being part of our community isn’t one of them. But if it is, we would appreciate having you around.

Besides aiming towards providing high-quality and actionable content, we are committed to motivating our community and help them move forward. 

If you have any further questions or recommendations, please let us know in the comments and we will get back to you.

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